Inkie Beard

It's the not so secret, dirty secret of our modern lives. We live in a golden  age of free services that make our lives interconnected on levels that our ancestors couldn't even fathom. Instantaneous realtime interactive updates and vision of someone on the other side of the planet. For free!! We really do live the utopian lifestyle, or do we?  We are being monetized. The really insidious thing is, we like it. We crave it. Likes, follows, subscribers, retweets, pins, shares, the list goes on. We're subsumed in a culture of instant gratification and constant engagement. These "free services" have hijacked the way we think and live, all while making copious amounts of money from the personal data we all but throw at them.  Whilst there is an innate understanding in all of us about the nature of how insidious and conniving these services are. We still gobble up every morsel of social media's bright lights and flashy features, mostly without a single thought of wh